Business Scenario For Tropicana Organic Juices - 1484 Words

With the urban population growing more health conscious day by day, there has been a sharp increase in the demand of fruit juices. Keeping this in mind, company wants to launch more products in domestic market. Tropicana is exploring the different products in its product line of fruit juices and has come up with an idea of launching a product line of organic fruit juices for Indian market. Organic food industry has been growing remarkably for past several years in India and is experiencing around 15-20% annual growth. As per CAB report, the global organic food market is expected to reach US$ 102 billion by 2020. Business Scenario for Tropicana organic Juices in India: Internal environment: Tropicana is a well-established brand in India and†¦show more content†¦These juices will be available in two different volumes 250ml, 500ml and 1Ltr. Place: In the initial phase Tropicana organic juices will be launched in Tier-1 and Tier-2 cities of India via our existing distribution channel. These will be distributed at the same outlets where other Tropicana juices are available. Vending Machine will be introduced at places where people are concerned about their health such as sport, spiritual and health places. Tropicana Major Retail Stores in India: Reliance Fresh, Big bazaar, Hyper city, More, Spencers etc. People in India are not well aware about health benefits of organic juices so the center for any kind of promotion should be to publicize the health benefits of organic juices and to associate these facts with Tropicana to create its image as essential for a healthy life. We will be using Pull strategy model for the promotion of our product because in general pull strategies work well with highly visible brands, or where there is good brand awareness. This is usually developed through advertising. Hence we will rely on promoting our product via advertisements rather than distributing free samples or giving diving discounts. Different Promotional Strategies: Assumption: Tropicana will be launching its organic juices in the month of April. Major sources of awareness regarding the product are television, websites, newspapers,Show MoreRelatedCapstone on Pepsi2225 Words   |  9 Pagesmission statement is to be the world s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity. Their vision statement is, PepsiCo s responsibility is to continually improve all aspects of the world in which we operateRead MorePepsi: Supply Chain Management5028 Words   |  21 Pagesthrough the merger of Pepsi-Cola and Frito-Lay. 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Westboro Baptist Church Free Essays

Persuasive opinion paper God hates fags, Thank god for dead soldiers, Thank god for Hurricane Katrina, Pretty harsh right? These are all common phrases publically protested by a church called the Westboro Baptist church. You would think such comments should be illegal to chant out in public considering that gay marriage is now legal in some states and also that soldiers are out fighting for us, however members of the Westboro Baptist church feel differently. Westboro Baptist church was established in 1955. We will write a custom essay sample on Westboro Baptist Church or any similar topic only for you Order Now Located in Topeka, Kansas, Their goal is  to â€Å"preach the Word of God to this crooked and perverse generation†. They take on such goals by publically protesting these horrendous phrases on street corners, gay festivals, and more shockingly the funerals of dead soldiers. Sounds illegal and disrespectful however according to the first amendment, which is freedom of speech, they are within the words of the law. I am personally against the actions of the Westboro Baptist church. In my opinion it is downright disrespectful and should not be allowed. However in a legal aspect such protesting and picketing are done carefully within the law. According to the The Respect for America’s Fallen Heroes Act, you must stand at least 500 feet away, which is exactly what they do. Shouting phrases and holding up signs that would make anyone’s jaw drop, they have no shame. Soldiers risk their lives for us each and every day so we can enjoy the freedom we have and also to make sure we are safe. The argument that the Westboro Baptist church members are using their right to freedom of speech is almost ironic because had it not been for the courageous acts of our soldiers, they would not be granted the ability to publically protest they do. They are taking advantage of a right that would not be in place if it weren’t for the fighting of our soldiers. They should be awarding them not protesting at their funerals. They believe god loves dead soldiers because soldiers are out fighting for and condoning many of our rights; one specific right is the ability to be married to a person of the same gender. Secondly, God hates fags? This phrase insults Americans all over the world that have chosen to be gay. Members of the Westboro Baptist church refer to the bible for the reasons they feel sodomy – which defined by dictionary. com is the oral copulation with a member of the same sex- is filthy. However I believe that it is all about the interpretation of the bible that makes this excuse invalid. Many religious people read the bible and every religion interprets the word of God differently. So for members of the Westboro Baptist church to publically express their interpretations and what they believe is the real meaning of what’s written In the bible is absurd and a stain on their faith. The final thing done by the Westboro Baptist church that catches the eye of many Americans is the upside down flying of the American flag. According to the members, the upside down flag is a sign of distress. They feel that the entire country is in mortal danger and the upside down flag is a symbol that represents that. The American flag has such a significant meaning here in the United States. We cross our right arms over our chest to honor and respect this symbol of our country, so for the members of this church to hang it upside down is such a slap in the face to what it truly stands for. At this point nothing can justify the actions of the Westboro Baptist church. They are set in their ways and believe that God hates fags, God hates dead soldiers and that the nation is doomed. The only way to â€Å"save ourselves† according to the Westboro Baptist church is to repent and hope there is still time. Everything they stand for and believe in is all disrespectful to our country and what the united states in known for. While mourning the death of a soldier, the last thing any person related to that soldier would want to see is a huge group of people basically praising their death. Also, the hatred they have toward gays should not be publically protested. On June 26th 2003 the Supreme Court ruled that they must respect sodomy. This caused an outrage and only caused more picketing and protesting. In conclusion I believe that the actions of the Westboro Baptist church should not be allowed. They should be banned and made illegal. Although in violation of the first amendment, where will the line be drawn? I How to cite Westboro Baptist Church, Papers

Textual Analysis of Star Wars Revenge of the Sith Cover Essay Example For Students

Textual Analysis of Star Wars: Revenge of the Sith Cover Essay However, I will be providing an analysis of the signs within the text Star Wars Ill: Revenge of the Sits in the form of a DVD corer_ A textual analysis makes an educated guess at some Of the most likely interpretations that might be made from a particular text (McKee, 2003:1). I will deconstruct elements Of the title, characters and conventional DVD symbols to effectively establish the most obvious meaning behind each of these signs. At its most basic level, a sign is the combination of the physical form that the it takes, (the signifier), and the concept that it represents (the signified) (Assure in Chariot, 1996:24), The elements within the title Star Wars contain arioso signs which work effectively to produce and communicate its intended meaning, The first word in the title Star acts as a conventional sign, as the word is known by different sounds and spelling in other languages. (Harrington: 201 b). However in English-speaking countries, the word alludes to the setting of outer-space. Space is often the prominent location to many science-fiction texts, whether it be in books such as Starship Troopers by Robert Heinlein, or movies such as Alien by Riddled Scott. The other signifier Wars is a universal connotation f an ongoing battle occurring between opposing parties, usually a good or bad force. Harrington (Bibb) clarifies that a text belongs to a genre when it shares key elements such as style, form and conventions with other texts The subject of good and evil is a recurring theme throughout the sic-if genre and can be proven by the Digital Film Archive (n. . :S) when they explain that science fiction encapsulates the universal central narrative of good versus evil. MIDI (Most Popular Good Versus Evil Sic Pi Titles, n_d. ) gives an extensive list Of sic-if movies that follow this central narrative. Consequently, the combination of Star and Wars written in a gold font, signifies to the viewer that this film is a battle Of good verse evil occurring within a galacti c realm. The audience is able to draw on existing intellectual knowledge Of Other science -fiction movies are therefore able to familiarize themselves with the piece. The understanding of characters within a text are an important component in structuring the works intended meaning. The characters displayed on the front of Star Wars Ill assist the audience in creating a likely interpretation of the texts intended meaning. The visual design shows an ascending formation of four serious-faced characters, shadowed by a menacing figure in the background. Three of the characters in the foreground of the image are facing left and appear to be human, While the Other extra-terrestrial being has its back turned to them in the other direction. This deliberate positioning represents a sense Of conflict (Harrington, Bibb) or a clash Of morale, thus working in relation with the title of the film and its signification of good versus evil. Most viewers would determine that the evil is represented in the form of the alien. Although here is an arbitrary connection between aliens and wickedness, it can be noted that Western Society has long held the notion that the unknown is something to be feared, as proven by alien commentators (Bowman, 2007). Similarly, the relationship between the human characters and the dark figure in the background could easily be interpreted as a representation of good and evil, stemming trot cultural symbolism. The three humans are presented under a luminous, white light, which can be interpreted as them being upright and pure, while the dark figure behind them is deliberately masked in black, signifying evilness or death. .u8f738ad40a430e58f64abff2cb0e07e5 , .u8f738ad40a430e58f64abff2cb0e07e5 .postImageUrl , .u8f738ad40a430e58f64abff2cb0e07e5 .centered-text-area { min-height: 80px; position: relative; } .u8f738ad40a430e58f64abff2cb0e07e5 , .u8f738ad40a430e58f64abff2cb0e07e5:hover , .u8f738ad40a430e58f64abff2cb0e07e5:visited , .u8f738ad40a430e58f64abff2cb0e07e5:active { border:0!important; } .u8f738ad40a430e58f64abff2cb0e07e5 .clearfix:after { content: ""; display: table; clear: both; } .u8f738ad40a430e58f64abff2cb0e07e5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8f738ad40a430e58f64abff2cb0e07e5:active , .u8f738ad40a430e58f64abff2cb0e07e5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8f738ad40a430e58f64abff2cb0e07e5 .centered-text-area { width: 100%; position: relative ; } .u8f738ad40a430e58f64abff2cb0e07e5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8f738ad40a430e58f64abff2cb0e07e5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8f738ad40a430e58f64abff2cb0e07e5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8f738ad40a430e58f64abff2cb0e07e5:hover .ctaButton { background-color: #34495E!important; } .u8f738ad40a430e58f64abff2cb0e07e5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8f738ad40a430e58f64abff2cb0e07e5 .u8f738ad40a430e58f64abff2cb0e07e5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8f738ad40a430e58f64abff2cb0e07e5:after { content: ""; display: block; clear: both; } READ: Analysis of Shelley's Ode To the West Wind Ode to EssayThese connotative meanings, that being the secondary meanings that are evoked (Grippers, 2006:16) are prevalent in Western Society where white symbolizes purity, and black symbolizes evil, again reinforcing the good and evil theme within sic-if. However, should be addressed that such symbolism in the text may not be recognized in other cultures. There are several conventional signs established on the Star Wars Ill cover that effectively communicate the text as a movie. The first and most obvious sign is the DVD video logo appearing on the bottom-right side Of the image. This small humbly works circumferentially to indicate that this is a digital video disc and not a CD. Circumferential framing relates to the material immediately surrounding the text (Harrington AAA). Another sign that reveals the covers DVD format is the horizontal banner running across the top of the page reading TXT: Digitally mastered for superior sound and picture quality (Star Wars Ill: Revenge of the Sits n. D. ). Not only does this boast the films enhanced features, but it also tells the audience that this text has audio and visual qualities, which are the primary elements to a motion picture. The TXT symbol indicates to viewers that have extralegal knowledge, or dependent knowledge unspecified by the text (McClellan, Gale, Reid, 1994:3), that this brand as an audio-visual enhancement seen in various other motion pictures From a wider cultural context, hot the OVID and TXT symbol may not carry such meaning within countries that have limited access to technology.

Themes The three major themes are love, loyalty, a Essay Example For Students

Themes The three major themes are love, loyalty, a Essay ThemesThe three major themes are love, loyalty, and irony; the most major themebeing irony. Antigones love for her brother, Polyneices, was so strong, she died forhim. Haemons love for Antigone was so strong, he died with her death. Eurydices love for her son, Haemon, was so strong, she died with his death. Creons guilt and love for his wife and son was so strong, he felt he should notgo on living after their death. . . . I speak for you, for me, and for the spirits ofthe dead. . . The dead? Preciselyyoull never marry her alive. . .Well then,deadone death beckoning to another. . . We will write a custom essay on Themes The three major themes are love, loyalty, a specifically for you for only $16.38 $13.9/page Order now This is part of a conversationbetween Creon and Haemon while Haemon is standing up for Antigone. Love isconstantly being shown through the book. Another quote from the book is saidby the Strophe I: . . . Love, unquelled in battle, Love making nonsense ofwealth, Pillowed all night on the cheek of a girl, You roam seas, pervade thewilds, And in a Shepherds hut you lie. Shadowing immotal gods, You dogephemeral manMadness your possession. . . Another theme is loyalty, which is mostly the same as the theme of love. By loving someone, therefore you are also loyal to them. It follows the samecronilogical order as the theme of love: Polyneices death brings out Antigonesloyalty, which brings upon her death, which then brings out Haemons loyalty toAntigone, which brings upon his death, which shows Eurydices loyalty to herson, which brings about her death, then finally the guilt and grief of Creon. Also, Antigone had to choose which family member to stay loyal to: Creon, heruncle, or Polyneices, her brother. The major theme of the story is irony. Irony is when the meaning of thespeakers words are opposite of his actions, which is exactly what is portrayed inthis story. To further explain the theme, I will take quotes from the book, andexplain them as I go along. The first quote is from Creon. . . . You wait andsee! The toughest will is the first to break: like the hard untempered steel whichsnaps and shivers at a touch when hot from off the forge. . . She and her sisterwill not now escape the utmost penalty. . . There he is contradicting himself bysaying people should bend and be lenient, but he wont even give his niece herlife. Her sister and future husband, which is Creons son, all try to convince himto let her go, but he wont bend. The second quote is from Haemon. . . . But awise man is flexible, has much to learn without loss of dignity. See the tree infloodtime, how they bend along the torrents course, and how their twigs andbranches so not snap, but stubborn trees are torn up roots and all. In sailing too,when fresh weather blows, a skipper who will not slaken sail, turns turtle,finishes his voyage beam-ends up. . . His words are trying to tell his father thathe must bend the rules, and let Antigone go free, and hinting at someconsequenses. . Themes The Three Major Themes Are Love, Loyalty, A Essay Example For Students Themes The Three Major Themes Are Love, Loyalty, A Essay ThemesThe Three Major Themes Are Love, Loyalty, And Irony; The Most Major Theme ThemesThe three major themes are love, loyalty, and irony;the most major themebeing irony.Antigones love for her brother, Polyneices, was so strong, she died forhim.Haemons love for Antigone was so strong, he died with her death. Eurydices love for her son, Haemon, was so strong, she died with his death. Creons guilt and love for his wife and son was so strong, he felt he should notgo on living after their death. We will write a custom essay on Themes The Three Major Themes Are Love, Loyalty, A specifically for you for only $16.38 $13.9/page Order now . . . I speak for you, for me, and for the spirits ofthe dead. . . The dead?Preciselyyoull never marry her alive. . .Well then,deadone death beckoning to another. . . This is part of a conversationbetween Creon and Haemon while Haemon is standing up for Antigone.Love isconstantly being shown through the book.Another quote from the book is saidby the Strophe I:. . . Love, unquelled in battle, Love making nonsense ofwealth, Pillowed all night on the cheek of a girl, You roam seas, pervade thewilds,And in a Shepherds hut you lie. Shadowing immotal gods,You dogephemeral manMadness your possession. . . Another theme is loyalty, which is mostly the same as the theme of love. By loving someone, therefore you are also loyal to them.It follows the samecronilogical order as the theme of love:Polyneices death brings out Antigonesloyalty, which brings upon her death, which then brings out Haemons loyalty toAntigone, which brings upon his death, which shows Eurydices loyalty to herson, which brings about her death, then finally the guilt and grief of Creon. Also, Antigone had to choose which family member to stay loyal to:Creon, heruncle, or Polyneices, her brother.The major theme of the story is irony.Irony is when the meaning of thespeakers words are opposite of his actions, which is exactly what is portrayed inthis story.To further explain the theme, I will take quotes from the book, andexplain them as I go along.The first quote is from Creon.. . . You wait andsee!The toughest will is the first to break:like the hard untempered steel whichsnaps and shivers at a touch when hot from off the forge. . .She and her sisterwill not now escape the utmost penalty. . .There he is contradicting himself bysaying people should bend and be lenient, but he wont even give his niece herlife.Her sister and future husband, which is Creons son, all try to convince himto let her go, but he wont bend.The second quote is from Haemon.. . . But awise man is flexible, has much to learn without loss of dignity.See the tree infloodtime, how they bend along the torrents course, and how their twigs andbranches so not snap, but stubborn trees are torn up roots and all.In sailing too,when fresh weather blows, a skipper who will not slaken sail, turns turtle,finishes his voyage beam-ends up. . .His words are trying to tell his father thathe must bend the rules, and let Antigone go free, and hinting at someconsequenses. .